Powder Athletes™

WORLD RECORD ATHLETE

Athlete

Bego Alday

Born in Vitoria (Spain), Begoña Alday will be the first ever female to attempt an Ironman in Antarctica . From sailing through Antarctica to becoming the first Spanish athlete to finish the Arctic Ultra, Bego Alday lives where limits freeze and courage takes over. Now, they’re preparing to complete an Ironman in Antarctica — a challenge only one human has ever conquered.

SNOW

FREERIDING SKIER

HUGO SOLORZANO

Raised in Valle de Aran, the heart of the Spanish Pyrenees, Hugo found his passion for the mountains before he could even walk. From skiing at age three to dominating the Freeride World Tour Junior circuit, he’s now one of the most promising young riders on the rise...

SURF

BIG WAVE SURFER

Xavi Lucena

Raised in Mallorca, a Mediterranean island with scarce waves, Xavi Lucena discovered his calling against all odds. Starting at 15 — later than most — he turned limitation into fuel, training relentlessly and dreaming of bigger horizons. From documenting his journey on YouTube to chasing heavy swells, Xavi has built his name through determination, raw ambition and an unbreakable connection to the sea. Now, with his sights set on iconic waves like Nazaré and Teahupo’o, he’s not just chasing giants — he’s carving his own legacy.

SURFER

Iker Trigueros

Born in Bilbao and raised by the sea, Iker Trigueros embodies the spirit of raw, authentic surfing. From his first waves in Sopelana to becoming Spanish surfing champion, his journey is driven by pure passion. Now part of the Powder Bags Team, Iker represents a new generation of surfers who stay true to their roots and live wild by nature.